Workshop Wednesday: Secret to Selling Under the Radar

No one likes landing on a page and instantly being bombarded with sales pitches. Loading a page and being smacked in the face with headlines reading, “BUY THIS NOW!”, “SALE SALE SALE!!”, “LIMITED TIME ONLY!”, or any traditional “sales-pitchy” wording is the quickest way to get me off of your page faster than you can offer me a discounted discount on your discount.

This picture on the left is a perfect example of aggressive selling. Now while this type of marketing might do well in other arenas [and apparently across the pond in Britain ;-)], it is not a good tactic for Fan Page Marketing. Facebook Fan Page Marketing is about building trust, and creating a relationship between you and your customers. That trust is worth its kilobytes in gold, and you should do everything you can to gain the trust of your audience.

I keep trying to figure out if this guy wants me to buy something or fight.

So how do you leverage profit from your fan page without scaring your traffic off with language that could almost be considered hostile? By creating a custom fan page image that subtly ushers your visitors through your fan page, taking them exactly where you want them to go.

Taking a quick look at the picture on the left, this is the Fan Page image off of one of my pages. And notice that without any large, hostile text or exclamation points, our visitors are told exactly where we want them to go.  The small red text text works in combination with subtle arrows, giving viewers an answer to the question, “What do I do next?” In this case, I am sending traffic to a custom tab, which then links them into my sales funnel. No huge text, no intrusive or electrically charged wording. Just simple, subtle hints that lead our visitors to exactly where I want them to go.

Subtle visual cues can make the difference between a visitor and a customer.

So take a fresh look at your Fan Page. Are you helping your visitors navigate your page? Are your visitors taking the actions you want them to take? Make the necessary changes to improve your conversion by adding subtle visual cues and inviting language to your Fan Page image, and take control of your traffic.

Thanks for checkin’ in guys! Happy New Year, and see you all next week!

If you are looking for ways to increase your Fan Base, check out our new product; The Free Fan Generator.

Workshop Wednesday: Get More Fans with Your Email Signature

If you’re trying to get more fans to visit your facebook fan page, there’s a little plugin you need to know about if you’re using Gmail, Yahoo Mail, AOL, or any other web-based email client. It’s called WiseStamp.

How many emails do you send per day? Probably too many, like the rest of us. And how many emails have you seen with over-sized and unattractive email signatures that doing everything except get you to click on them? Well, those days are over.

WiseStamp gives the average business owner, blogger, or online marketer the chance to have an attractive and high-performing email signature that not only catches the reader’s eye but also keeps everyone up to date on the company’s latest social updates.

With WiseStamp, you can insert a quick link and/or icon to all of your social media hot-spots, embed your own rss feed, include your latest tweets, and the list goes on. Completely customize your email signature with fonts, text sizes, colors, links, images, and icons in order to create the perfect closing to every email you send out.

There’s not a better free way to get more facebook fans than going after everyone you already have a relationship with.

Having a special sale? Edit your signature with a few clicks of the mouse and let everyone know about it. Free advertising.

WiseStamp also has a great installation guide in case you get a little lost, but I doubt that’s going to happen because this plugin is super easy to use and install.

Even Outlook users should stay tuned because WiseStamp is currently working on a new release for everyone not using web-based email applications.

Go grab WiseStamp now and start connecting with your current clients and leads and start adding them to your facebook fan following.

If you’re looking for even more great ways to increase your facebook fans and start driving sales right from your fan page, you should take a look at one of our newest facebook trainings, where I guarantee your fans will skyrocket in just a few days.