4 Facts About Facebook Timeline’s Inevitable Release to Fan Pages

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The great people over all AllFacebook.com recently posted an article outlining some activity surrounding Facebook’s upcoming Facebook Marketing Conference scheduled for Feb. 29th (AllFacebook’s post here). The post sites two sources who have hinted that Facebook could be announcing the release of their new “Timeline” for Fan Pages.

The release of Timeline for Fan Pages has always been a virtual certainty, the question has just always been, “When will Timeline be out for Fan Pages?”.

Now, were not here to speculate on wether the Feb. 29th conference will actually include the introduction of Facebook Timeline for Fan Pages, but for the sake of this post, let’s just assume that this announcement will be made and that Timeline will be introduced to Fan Pages in a few short weeks.

So here is a short list of thing you need to know about Facebook Timeline & its possible release for Facebook Fan Pages.

Facebook Timeline Loves Social Applications

Not too long ago, Facebook made the announcement that 60 social applications were to be “tightly integrated into the new Timeline format (those 60 apps listed here). These applications include what is called, “auto-post” ability.

You have probably already seen this in your New’s Feed with applications like Social Reader, Spotify, or even Pinterest. If your friends have “Allowed” these applications onto their profile, their activity within these applications is automatically posted to their personal Facebook Timeline & their friend’s New’s Feed, like the picture below.

Facebook Timeline Social Application

“Auto-posting” can provide clear, powerful advantages to fan page owners who can leverage these social applications well. Facebook Timeline could offer Fan Page owners a great opportunity to increase exposure.

We Don’t Know What A Fan Page Timeline Will Be Like

While Facebook Timeline has been out for personal Facebook profile for some time, no one really knows what Timeline may look like for Fan Pages. Plenty of people out there have speculated on what a possible Timeline for Fan Pages layout might look like.

All of this is clearly speculation, as we cannot be sure of any exact specifications. I  can say fairly confidently that the widely popular, Cover Photo, will be a centerpiece of any Timeline for Fan Pages. But after that, there is no hard evidence to support much else.

What we do know is that when developing Timeline, Facebook did consult with business owners about the design. This lends credibility to the belief that whatever the new Timeline for Fan Pages looks like, it will have been developed with branding & e-commerce in mind.

Images Are King

After spending just a few minutes with the Facebook Timeline layout on your personal profile, it is awfully clear that images get a whole lot of attention. When posted, images tend to take up a large amount of space on the Timeline, and they also tend to stick around longer than other posts. Meaning, an image or group of images is visible longer than most other types of posts.

Below is an image uploaded to a friend of mine’s Timeline. You can see that most images take up almost 3 or 4 times the amount of space as other types of posts. This particular picture was added almost 48 hours before this screenshot, and was still sitting near the top of the page.

Facebook Timeline Fan Pages Image Upload

Facebook Timeline for Fan Pages is Inevitable

Facebook will never stop changing. They will always seek to develop the “next big thing” in social media, and Timeline is their big idea for the moment. Fan Pages will be using Timeline in the future, and we will most likely know more about that after February 29th.

So don’t fight it! This doesn’t have to be a big, scary change. This is simply an opportunity waiting to happen, and there is one other thing you can take to the bank about Facebook Timeline. You can bet your house that your customers will still be on Facebook & that we will still be finding ways to get your customers to connect to your band no matter what change comes.

Now for a shameless plug: If you are looking to get an insurance policy on your Facebook Marketing, make sure you check out Fan Page Secrets. 1,000s of others have taken the plunge and leveraged their brand using Facebook with this great training.

The best part is that our training comes with free Lifetime Updates. Meaning, as Facebook continues to change, so does our training. You will never be left high & dry, giving you a professional insurance policy for your Facebook Marketing for about what you might spend on a date.

Click here to learn more about how you can insure your Facebook Marketing with Fan Page Secrets.

 

6 Ways to Get Facebook Fans Before Bedtime

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There are a millions ways that a page could get Facebook fans. So it is crucial that you keep yourself from going into Information Overload. Don’t let all the information out there keep you from implementing something right now! Keep it simple, and always take action.

So, let’s look at 6 ways to get Facebook fans to your fan page before bedtime…

Create a Custom Landing Page

Harry Potter Facebook Fan Page

Harry Potter's Fan Page displays a great custom tab to new get Facebook fans.

A custom Landing Tab is the most powerful technique to get Facebook fans to your Fan Page. Since Facebook’s switch from their older FBML code in early 2011 to the new iFrames setup, you can insert any HTML code directly onto your Fan Page.

Leverage this ability to offer exclusive deals, embed videos, or even copy an entire page of your website directly into Facebook for your new visitors to view when they first find your page.

To learn more about custom landing tabs and how to create them to get Facebook fans, check out Fan Page Design for Dummies.

Ask Visitors to Take Action

Give your visitors a good “Call-to-action”. Don’t just let new visitors land on your beautiful new custom tab, ask them to take the next step take an action you would like them to take. Direct your visitors to do what you would like, or you are likely to miss out on getting more Facebook fans.

Communicate the value of your page

Under Armour Custom Fan Page

"Like" Under Armour for Exclusive Content

Give a clear answer to the question, “Why should I ‘Like’ this page?”.

Communicate the value your new visitor will receive by clicking “Like” on your page. Below is a great example from Under Armour. Right under their “Call-to-Action”, Under Armour reminds their users that they are clicking Like to receive “Exclusive UA content!”.

Perfect way to get Facebook fans from the existing traffic on your fan page.

Interaction Make the Heart Grow Fonder

Offer your fans great, interactive content. The more “stuff” there is for your user to read, watch, or click, the more trust they will place into your brand.

Embed videos, create surveys, anything you can do to keep the user on your page longer. The longer the user is on your page, the higher the probability that you will get Facebook fans faster than ever.

For great info on how to do much of this custom work, click here.

Offer Free Stuff to New Fans

Who doesn’t like free stuff?? Offering a free gift in exchange for clicking “Like” is a great way to make interested visitors into devoted fans.

You don’t have to look far to find great examples of how a small giveaway on Facebook can work wonders for your brand. Everyone loves free stuff, and offering something small (but relevant to your audience, and of value), to new visitors is a great way to get Facebook fans with just one small change.

Facebook has SEO?!

Phiten Custom Facebook Fan Page

Rank your Fan Page in Google?? Just fill out your Fan Page.

SEO stands for Search Engine Optimization, and yes, Facebook has it. Using simple SEO techniques on your fan page’s Info tab can be a great way to leverage Facebook SEO to get Facebook fans practically out of thin air.

Insert popular keywords, relevant to your market, and start optimizing your Facebook fan page for Google and all the best search engines.

Learn more about Facebook SEO and how you can use it to get Facebook fans to your fan page here.

Check out popular baseball brand, Phiten, and how they used their info tab to enter links & keyword-rich text to get Facebook fans using quick, simple on-page SEO techniques.

 

Want more on getting Facebook Fans? Head over to our YouTube channel and check out some tutorials we have to help you get Facebook fans simply, quickly, and effectively.