Workshop Wednesday: Secret to Selling Under the Radar

No one likes landing on a page and instantly being bombarded with sales pitches. Loading a page and being smacked in the face with headlines reading, “BUY THIS NOW!”, “SALE SALE SALE!!”, “LIMITED TIME ONLY!”, or any traditional “sales-pitchy” wording is the quickest way to get me off of your page faster than you can offer me a discounted discount on your discount.

This picture on the left is a perfect example of aggressive selling. Now while this type of marketing might do well in other arenas [and apparently across the pond in Britain ;-)], it is not a good tactic for Fan Page Marketing. Facebook Fan Page Marketing is about building trust, and creating a relationship between you and your customers. That trust is worth its kilobytes in gold, and you should do everything you can to gain the trust of your audience.

I keep trying to figure out if this guy wants me to buy something or fight.

So how do you leverage profit from your fan page without scaring your traffic off with language that could almost be considered hostile? By creating a custom fan page image that subtly ushers your visitors through your fan page, taking them exactly where you want them to go.

Taking a quick look at the picture on the left, this is the Fan Page image off of one of my pages. And notice that without any large, hostile text or exclamation points, our visitors are told exactly where we want them to go.  The small red text text works in combination with subtle arrows, giving viewers an answer to the question, “What do I do next?” In this case, I am sending traffic to a custom tab, which then links them into my sales funnel. No huge text, no intrusive or electrically charged wording. Just simple, subtle hints that lead our visitors to exactly where I want them to go.

Subtle visual cues can make the difference between a visitor and a customer.

So take a fresh look at your Fan Page. Are you helping your visitors navigate your page? Are your visitors taking the actions you want them to take? Make the necessary changes to improve your conversion by adding subtle visual cues and inviting language to your Fan Page image, and take control of your traffic.

Thanks for checkin’ in guys! Happy New Year, and see you all next week!

If you are looking for ways to increase your Fan Base, check out our new product; The Free Fan Generator.

Facebook Fan Page Friday: Starbucks Knows Their Stuff

Well as a big snow storm has been pounding the Northeast, I find I am in desperate need of something to warm me up. Like I said, I am covered in snow and in

desperate need of something to defrost my life. So while searching for a Fan Page for this week’s Fan Page Friday, I finally decided on everyone’s favorite (well, most people’s favorite) coffee shop on a cold winter day, Starbucks.

So welcome back to Fan Page Friday, where every week we take a look at a different Facebook Fan Page and talk over what they are doing right, what they are doing wrong, and what we can all learn from them. So let’s kick into the 2011 Edition of Fan Page Friday…

With over 19 MILLION fans, Starbucks’ fan page is yet another example of leveraging a great brand to attract an already loyal fan base. But for all of us who can’t get the attention of 19 million people quicker than your favorite barista can make a Grande Java Chip Frappacino with a double shot of espresso, topped with whipped cream, with no fudge please….there is something to learn here. Let’s get to it.

Interacting With Your Facebook Audience

One of my favorite things about Starbucks’ Facebook Fan Page is how well they interact with their fans. I want to spotlight thier photo gallery, which allows fans to upload a picture of them with their cup of Starbucks in hand. With almost 8,000 uploads, Starbucks is giving every fan an opportunity to add to the Starbucks experience. This initiative is consistent with their brand, and is a very unique way of getting their fans to come back time and time again.

Fans are thinking about this Fan Page throughout their day, how could you do it with your audience?

Not everyone out there offers a physical product, but there is still something to learn here. Find ways to interact with your audience in a unique way. Starbucks knows their market, and has made a way for every Starbucks-lover to use their iPhone (not sure I have ever seen someone in a Starbucks without an iPhone) to capture their morning coffee and interact on their Fan Page while away from their computer. So learn from Starbucks, know your market and engage them in a unique way.

Content is King

How many videos does Starbucks have on its Fan Page? The answer on January 28th, 2011 is 31. That is 31 different videos posted by Starbucks alone. They also allow for their users to post videos, which means technically they have over 90 videos in total. But the number I want to focus on is 31. Starbucks is creating opportunities for people to stay on their Fan Page. By offering great content, Starbucks has provided over 60 minutes of content for their visitors to consume. The longer a visitor stays on your page, the longer you have to win their trust. If someone who doesn’t necessarily like Starbucks that much (like myself), goes on this Fan Page and sees their favorite music artist (Anyone else really into Zac Brown right now??) performing in one of their videos, they are way more likely to click that precious “Like” button (I totally did).

So again, not sure many of us have celebrities on speed dial, but there is something to learn here for all of us. Good content is a great way to engage your audience and keep them around. Know what your market in interested in, and get content on your page that will engage them like no one else will. If you can’t make great videos, find them somewhere else. Write interesting articles. Link to good website. Link to other great Fan Pages on your “Favorites”. But fill your Fan Page with content that your market will find relevant, interesting, and engaging.

How likely are you to stick around this page with all this kickin' content??

Well that wraps it up for this week’s Fan Page Friday. Hope you all enjoyed our look at Starbucks, feel free to ask questions about what you read here or let us know if you enjoyed it! And be sure to comment below and request a review of your favorite business’s Fan Page and we will throw them into our lineup. Happy marketing everyone! Stay warm!

Fan Page Friday: Porsche FanPage Success

Hey guys! Well here is installment #2 of Fan Page Friday, where every week we take a look at a different Facebook Fan Page and talk over what they are doing right, what they are doing wrong, and what we can all learn from them.

FanPage Friday 12/17: Porsche

Enough interactive material to keep me around for days.

Well here is name that is synonymous with high quality motor sports. I am not much of a car enthusiast, but you would pretty much have to live with a community of wolves in the middle of Saskatchewan to not recognize this high-octane brand. Porsche has leveraged its brand recognition to quickly draw over 1 million fans to its fan page. Wonder how many of them own a Porsche? I drove a Porsche once, crashed it too. Need for Speed 2 on Playstation. But before I start bragging about my video game records from 1996, lets take a look at their Facebook fan page.

Fan Page Custom Tabs Getting Results

Porsche has done an excellent job of differentiating their page from “all the rest”. Porsche is an electric brand, and their facebook fan page is no different. They have a clean look, and all their custom tabs play up to the experience that is….Porsche. My favorite being the “Welcome” tab. Take a look at all the bells and whistles they have, build your own Porsche, send a Porsche to a friend, and Porsche poll question, and it just keeps going. Their pages are interactive, cohesive, and all contribute to a very cool fan page experience. A visitor could spend hours on this page, and with all the interactive materials and extra content, any visitor remotely interested in Porsche would be crazy not to click around.

Facebook Custom Landing Pages

Impossible to resist clicking that "Like" button. What is goin' to happen?!

Porsche knows what they are doing, I’ll tell you that. Go ahead and search Porsche in the Facebook search bar and find their page. Wasn’t so hard huh? Searching “Porsche” gets you right to their page despite hundreds of copy-cat pages. And what is the landing page? Check it out.

A custom tab that is called a “Reveal Tab”. A Reveal Tab is a any page that requires a user to click “Like” before viewing any content. And Porsche has hit the ball out of the park with this one. You click “Like” and not only do you get content, but you get a chance to have your named engraved on a celebratory, limited-edition Porsche. Not a bad way to get someone to “Like” your page huh? Porsche is all about the “experience”, and they have done everything they can to offer everyone who comes to their page exactly that.

Custom Fan Page Image for Facebook

Good, not great.

Here is one small bone I have to pick with this page, their custom image. It is a good, high quality photo, but it does not evoke nearly the kind of charged response that every other picture on their entire page does. Their other pictures are wonderful, colorful shots of the car of your dreams, but their Fan Page image is just not the same. It has their logo on it, which I don’t personally recommend (but with an internationally recognized logo like theirs, tough to argue they shouldn’t use it). But looking at that picture just doesn’t grab the attention of the visitor as much as it could. Lucky for them, the rest of their page is top notch.

Fine job by Porsche. They understand their audience very well and have done well to create one hech of an “experience” for anyone who happens across their page. They have a clear call to action, and I am sure they convert visitor to fans at a very high rate. Now, hardly anyone has a brand as powerful as Porsche, but the principles are the same. Know your audience, grab their attention, and don’t let go.

Thanks for reading guys! Be sure to comment here or on our Facebook Fan Page if you want us to do a Fan Page Friday about your favorite fan page. And check back in with us at Get 10,000 Fans next week for another edition of…(dramatic music)…Fan Page Friday. Happy Holidays everyone!