There are a millions ways that a page could get Facebook fans. So it is crucial that you keep yourself from going into Information Overload. Don’t let all the information out there keep you from implementing something right now! Keep it simple, and always take action.
So, let’s look at 6 ways to get Facebook fans to your fan page before bedtime…
Create a Custom Landing Page
A custom Landing Tab is the most powerful technique to get Facebook fans to your Fan Page. Since Facebook’s switch from their older FBML code in early 2011 to the new iFrames setup, you can insert any HTML code directly onto your Fan Page.
Leverage this ability to offer exclusive deals, embed videos, or even copy an entire page of your website directly into Facebook for your new visitors to view when they first find your page.
To learn more about custom landing tabs and how to create them to get Facebook fans, check out Fan Page Design for Dummies.
Ask Visitors to Take Action
Give your visitors a good “Call-to-action”. Don’t just let new visitors land on your beautiful new custom tab, ask them to take the next step take an action you would like them to take. Direct your visitors to do what you would like, or you are likely to miss out on getting more Facebook fans.
Communicate the value of your page
Give a clear answer to the question, “Why should I ‘Like’ this page?”.
Communicate the value your new visitor will receive by clicking “Like” on your page. Below is a great example from Under Armour. Right under their “Call-to-Action”, Under Armour reminds their users that they are clicking Like to receive “Exclusive UA content!”.
Perfect way to get Facebook fans from the existing traffic on your fan page.
Interaction Make the Heart Grow Fonder
Offer your fans great, interactive content. The more “stuff” there is for your user to read, watch, or click, the more trust they will place into your brand.
Embed videos, create surveys, anything you can do to keep the user on your page longer. The longer the user is on your page, the higher the probability that you will get Facebook fans faster than ever.
For great info on how to do much of this custom work, click here.
Offer Free Stuff to New Fans
Who doesn’t like free stuff?? Offering a free gift in exchange for clicking “Like” is a great way to make interested visitors into devoted fans.
You don’t have to look far to find great examples of how a small giveaway on Facebook can work wonders for your brand. Everyone loves free stuff, and offering something small (but relevant to your audience, and of value), to new visitors is a great way to get Facebook fans with just one small change.
Facebook has SEO?!
SEO stands for Search Engine Optimization, and yes, Facebook has it. Using simple SEO techniques on your fan page’s Info tab can be a great way to leverage Facebook SEO to get Facebook fans practically out of thin air.
Insert popular keywords, relevant to your market, and start optimizing your Facebook fan page for Google and all the best search engines.
Learn more about Facebook SEO and how you can use it to get Facebook fans to your fan page here.
Check out popular baseball brand, Phiten, and how they used their info tab to enter links & keyword-rich text to get Facebook fans using quick, simple on-page SEO techniques.
Want more on getting Facebook Fans? Head over to our YouTube channel and check out some tutorials we have to help you get Facebook fans simply, quickly, and effectively.