70% of Brands Falling Short on Facebook

Alterian’s 8th annual survey shows some pretty scary results for businesses using social media, or not using social media. Is your brand one of the 70% that feel at-risk in this new socially connected world? What are you currently doing to actually take part in the conversion and monitor the discussion around your brand.

The discussion is happening, whether you’re taking part in it or not. I suggest you actually jump in, engage your people, and bring your company to life in their eyes. It doesn’t take much. A few comments here and there and all the sudden you’re a “company for the people.”

Take a look at the stats below and start to think about what your goals actually are. Do you want to jump into social media to purely engage your following? To generate new business? To provide insight into your company? All are valid reasons, but all require a different plan.

Don’t just jump in without thinking about or you end up in the 70%. You can start by creating your first fan page the right way.

facebook brand engagement statistics

70% of Companies Are Falling Short on Social Media

8 thoughts on “70% of Brands Falling Short on Facebook

  1. Pingback: Fusion Social Media | Blog | 70% of Brands Falling Short on Facebook

  2. Pingback: 70% of Brands Falling Short on Facebook « Black Belt Life

  3. As usual great info on a great subject.I have already followed some of your advice and my page is now converting nicely into fans/customers.Thanks .:0)

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