Workshop Wednesday: Secret to Selling Under the Radar

No one likes landing on a page and instantly being bombarded with sales pitches. Loading a page and being smacked in the face with headlines reading, “BUY THIS NOW!”, “SALE SALE SALE!!”, “LIMITED TIME ONLY!”, or any traditional “sales-pitchy” wording is the quickest way to get me off of your page faster than you can offer me a discounted discount on your discount.

This picture on the left is a perfect example of aggressive selling. Now while this type of marketing might do well in other arenas [and apparently across the pond in Britain ;-)], it is not a good tactic for Fan Page Marketing. Facebook Fan Page Marketing is about building trust, and creating a relationship between you and your customers. That trust is worth its kilobytes in gold, and you should do everything you can to gain the trust of your audience.

I keep trying to figure out if this guy wants me to buy something or fight.

So how do you leverage profit from your fan page without scaring your traffic off with language that could almost be considered hostile? By creating a custom fan page image that subtly ushers your visitors through your fan page, taking them exactly where you want them to go.

Taking a quick look at the picture on the left, this is the Fan Page image off of one of my pages. And notice that without any large, hostile text or exclamation points, our visitors are told exactly where we want them to go.  The small red text text works in combination with subtle arrows, giving viewers an answer to the question, “What do I do next?” In this case, I am sending traffic to a custom tab, which then links them into my sales funnel. No huge text, no intrusive or electrically charged wording. Just simple, subtle hints that lead our visitors to exactly where I want them to go.

Subtle visual cues can make the difference between a visitor and a customer.

So take a fresh look at your Fan Page. Are you helping your visitors navigate your page? Are your visitors taking the actions you want them to take? Make the necessary changes to improve your conversion by adding subtle visual cues and inviting language to your Fan Page image, and take control of your traffic.

Thanks for checkin’ in guys! Happy New Year, and see you all next week!

If you are looking for ways to increase your Fan Base, check out our new product; The Free Fan Generator.

16 thoughts on “Workshop Wednesday: Secret to Selling Under the Radar

    • There used to be Facebook Ad Manager, awesome product, but Facebook killed it. Nothing as of now…but I’m looking! 🙂

    • Hi As far as I know anyone can create a fan page, Its just fb doesnt make it real easy to find where to go create them if you never started creating them. I have just over 500 friends and fb allows me to create fan pages. Hope this helps 🙂

    • Yeah, that’s a rumor. One can create a fan page without any issues. Actually, facebook encourages it now the Create a page link is everywhere.

      Brian, thanks for this info. But don’t you think that it depends on the market/culture? I mean marketing to the Japanese is so different than marketing to English-speaking communities.

  1. Your show the old style Fan Page, do you have an example on this topic with the current style of Fan Page? Most specifically, the navigation tabs are no longer located on the top of pages.

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