7 Facebook Advertising Tips Marketers Willingly Ignore

What most businesses (using Facebook advertising or not) don’t truly understand is the power behind using Facebook Ads. Because of the overwhelming demographic and psychographic information Facebook has on every one of us, it presents a fantastic opportunity for marketers, and a surprisingly pleasant experience for the end user as well.

Let me explain. Here are the 7 Facebook Advertising Tips Most Marketers Willingly Ignore:

#1 Facebook Advertising Tip – Hyper Target Your Ads

My first mistake when I started using facebook advertising was trying to reach everyone in my market. I was selling baseball instructional videos, so naturally my first Facebook ad campaign was targeted towards everyone interested in baseball. What I quickly realized was that not everyone interested in baseball wanted, needed, or could afford my videos.Facebook Advertising tips

My product was $27, and I didn’t think my targeting would matter, but looking back, I see why I didn’t make any profit early on. I learned that teenage baseball players just didn’t have the money to spend on my product, let alone a credit card to purchase it with. After a few months of wasting money away, I tested a new approach that led to the creation of a million dollar online business.

I switched my targeting and began only showing my ads to baseball coaches or parents of baseball players. I did some quick market research to get to know my fans a little better, found out more about their likes, interests, and habits. I then took that information straight to my Facebook Ads campaign.

This switch took me all of 4 minutes to implement, and it was the difference between a profitable online campaign and the end of my marketing career.

If you’re using facebook advertising and you haven’t put in the time to thinking about who is really seeing your advertisement, it may be the smartest thing you ever do in your business.

#2 Facebook Advertising Tip – Test Your Landing Page

A lot of people debate over whether to send Facebook ads traffic to their own website or keep it within Facebook by sending it to a fan page, group, event, or application.

Here’s the quick answer: test it!

I don’t understand why people argue about it or can’t make up their minds. It takes 30 seconds to duplicate your ad and send the new one somewhere else. Why leave it up to chance when you can prove once and for all what the better option is.

After we stopped getting lazy, and started measuring and testing all of our stuff, we finally got the results we were looking forward because we removed the guesswork!

The truth is, what works in your market may not work for someone else. Stop leaving huge business decisions up to chance by following your gut, and start testing and tracking actual results.

Trust me, you’ll sleep better at night and be lightyears ahead of your competition.

#3 Facebook Advertising Tip – Utilize Sponsored Stories

More marketers are testing sponsored stories every day, which is a good thing. If you’re an owner of a fan page or facebook application, sponsored stories may be a great way to quickly boost traffic to those pages.

Facebook Ads sponsored storiesFacebook loves when you keep your traffic inside of facebook, and they’ve exposed that with this new type of ad.

Built off of recommendations, Facebook ads sponsored stories are shown to the friends of your current fans with the endorsement of that fan. Not only that, but you can target further by deciding which friends you want your ad to show to.

#4 Facebook Advertising Tip – Action Optimized CPM

Action optimized CPM is a new feature within facebook’s ads platform as of the writing of this post, but it can be tricky for a newbie. You want to be careful here, because you have no control over how much facebook spends on each click or view of your ad.

The only way to control your spend with this type of bidding strategy is your daily limit on the campaign, so be careful.

The upside to using action optimized cpm is the amount of traffic you will receive. If you think your campaign has hit a ceiling, this bidding technique may be music to your ears.

In our testing, action optimized cpm has result in an instant 100%-500% increase in the traffic we received. But that traffic was more expensive.

Again, this bidding strategy will only appear if your landing page is a fan page or facebook application, so it’s not available for everyone.

 #5 Facebook Advertising Tip – Test CPC vs. CPM

Again, using Cost per click (CPC) or Cost per Mille (CPM) is a big controversy for those using Facebook Ads. My thought is…what’s the contreversy!?

Test your own stuff folks. Don’t let some “expert” out there tell you what to do. Take 24 hours and try both!

I have my opinion. And after a LOT of testing, I know what works best for my ads. But I would never look someone else in the eyes and tell them that I know what will work best for their business.

So CPC or CPM??

Easy, test it and find out.

#6 Facebook Advertising Tip – Use Local Targeting

Question for you…Facebook Advertising Tips

What is the most powerful advertising tool for locally based businesses available today?

Facebook Ads, that’s what. With Facebook Ads new local targeting feature, you can choose to keep your ads within a 5-mile radius of your place of business. And if you partner that with their other targeting features, there is not an advertising medium on the planet that can target as effectively as Facebook Ads.

#7 Facebook Advertising Tip – Get to Know Your Customers

Someone really smart once said, “Know thine customers”.

Ok, pretty sure I made that up. But still, get to know your customers. Now, I didn’t say, “Know your fans”. I said, “Know your customers”. Here’s the difference…

Customers buy things. And happy customers buy more things. Fans are great, but not all of your fans will end up spending money with you.

So get to know your customers. Become an expert in the interest, habits, likes, and dislikes or the people who spend money with you. These demographics and psychographic trends will help you really target the kinds of people who are going to be ready to buy.

Well that’s all we have for you today. If you are looking to go even more in-depth with Facebook Ads, take a look inside of our most successful Facebook advertising strategies, tricks, and campaigns by learning more about Facebook Advertising Secrets.

Check out this quick 6-minute video to learn more about what Facebook Ads could do for your business >> http://get10000fans.com/facebook/advertising-secrets-2

4 Facts About Facebook Timeline’s Inevitable Release to Fan Pages

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The great people over all AllFacebook.com recently posted an article outlining some activity surrounding Facebook’s upcoming Facebook Marketing Conference scheduled for Feb. 29th (AllFacebook’s post here). The post sites two sources who have hinted that Facebook could be announcing the release of their new “Timeline” for Fan Pages.

The release of Timeline for Fan Pages has always been a virtual certainty, the question has just always been, “When will Timeline be out for Fan Pages?”.

Now, were not here to speculate on wether the Feb. 29th conference will actually include the introduction of Facebook Timeline for Fan Pages, but for the sake of this post, let’s just assume that this announcement will be made and that Timeline will be introduced to Fan Pages in a few short weeks.

So here is a short list of thing you need to know about Facebook Timeline & its possible release for Facebook Fan Pages.

Facebook Timeline Loves Social Applications

Not too long ago, Facebook made the announcement that 60 social applications were to be “tightly integrated into the new Timeline format (those 60 apps listed here). These applications include what is called, “auto-post” ability.

You have probably already seen this in your New’s Feed with applications like Social Reader, Spotify, or even Pinterest. If your friends have “Allowed” these applications onto their profile, their activity within these applications is automatically posted to their personal Facebook Timeline & their friend’s New’s Feed, like the picture below.

Facebook Timeline Social Application

“Auto-posting” can provide clear, powerful advantages to fan page owners who can leverage these social applications well. Facebook Timeline could offer Fan Page owners a great opportunity to increase exposure.

We Don’t Know What A Fan Page Timeline Will Be Like

While Facebook Timeline has been out for personal Facebook profile for some time, no one really knows what Timeline may look like for Fan Pages. Plenty of people out there have speculated on what a possible Timeline for Fan Pages layout might look like.

All of this is clearly speculation, as we cannot be sure of any exact specifications. I  can say fairly confidently that the widely popular, Cover Photo, will be a centerpiece of any Timeline for Fan Pages. But after that, there is no hard evidence to support much else.

What we do know is that when developing Timeline, Facebook did consult with business owners about the design. This lends credibility to the belief that whatever the new Timeline for Fan Pages looks like, it will have been developed with branding & e-commerce in mind.

Images Are King

After spending just a few minutes with the Facebook Timeline layout on your personal profile, it is awfully clear that images get a whole lot of attention. When posted, images tend to take up a large amount of space on the Timeline, and they also tend to stick around longer than other posts. Meaning, an image or group of images is visible longer than most other types of posts.

Below is an image uploaded to a friend of mine’s Timeline. You can see that most images take up almost 3 or 4 times the amount of space as other types of posts. This particular picture was added almost 48 hours before this screenshot, and was still sitting near the top of the page.

Facebook Timeline Fan Pages Image Upload

Facebook Timeline for Fan Pages is Inevitable

Facebook will never stop changing. They will always seek to develop the “next big thing” in social media, and Timeline is their big idea for the moment. Fan Pages will be using Timeline in the future, and we will most likely know more about that after February 29th.

So don’t fight it! This doesn’t have to be a big, scary change. This is simply an opportunity waiting to happen, and there is one other thing you can take to the bank about Facebook Timeline. You can bet your house that your customers will still be on Facebook & that we will still be finding ways to get your customers to connect to your band no matter what change comes.

Now for a shameless plug: If you are looking to get an insurance policy on your Facebook Marketing, make sure you check out Fan Page Secrets. 1,000s of others have taken the plunge and leveraged their brand using Facebook with this great training.

The best part is that our training comes with free Lifetime Updates. Meaning, as Facebook continues to change, so does our training. You will never be left high & dry, giving you a professional insurance policy for your Facebook Marketing for about what you might spend on a date.

Click here to learn more about how you can insure your Facebook Marketing with Fan Page Secrets.

 

Facebook Advertising – Dominate Your Niche With Facebook Ads with Unique Targeting

Over a third of small businesses are on Facebook now. Which begs the question, why are so many businesses sprinting towards Facebook to improve their marketing? Well recently Facebook added some awesome tools that help you advertise even more specifically to your perfect customer.

Facebook Advertising: 3 Capabilities to Help You Advertise More Efficiently

  1. Zip Code Targeting.

    Now Facebook Ads allows locally-based small businesses to keep their advertising dollars working only in their neck of the woods.

    When using Facebook Ads, you can specify the ZIP codes you want your ads to be seen in. This is an incredible tool for small businesses to use, especially when you consider the implications for businesses operating exclusively in their local market. Keep your advertising dollars working for you on auto-pilot while building brand awareness in your local area.

    For our local business friends, you may want to consider running Facebook Ads Sponsored Stories. These ads are completely tailored to help local businesses reach leads and customers in their target area.

  2. Topic Targeting.

    This enables your Facebook advertising campaign to be geared toward a broad category of keywords quickly & easily.

    Some businesses need a very specific group of keywords, but if your business is geared toward a broad audience, you can now select to target a broad topic. This kind of broad targeting is done in the place of struggling through lists of 1,000s of keywords in an attempt to find your perfect keyword.

    Let’s say you are a music store. You don’t need to run down a list of 1,000 musical keywords, you can just say target the category of “music”. Save time & cut to the chase. Great new feature for Facebook Ads.

  3. Precise Interest Targeting.

    If you want to use Facebook Ads to market to a very specific niche, you are well equipped now with Precise Interest Targeting. This allows your Facebook advertising campaign to be directed at a super specific subgroup.

So whether you need to target a specific area of the map, a large over-arching interest group, or a very small specific niche, Facebook advertising enables you to reach your clientele with simply & quickly.

Need to learn how to leverage Facebook Ads into a automatic lead generation tool for your business? Want to see some more into our Facebook Ads strategies, tricks, and most profitable Facebook advertising campaigns?

Well, then make sure you check out Facebook Advertising Secrets. Learn more about Facebook Ads, and let us show you how we have leveraged Facebook Ads to generate over 250,000 fans & over $1.3 million in sales in 2011.

Click here to learn more about Facebook Advertising Secrets >> http://get10000fans.com/facebook/advertising-secrets-2

Save money. Advertise more effectively with Facebook advertising.

‘Till next time guys!

Facebook for Business: 3 Steps to Establish a Presence

More businesses are creating a Facebook fan page every day. Facebook is growing into a powerhouse marketplace, and the amount of business being done on Facebook is well-documented. and there is a LOT of money to be made using Facebook for business. One of the first things to focus on with your page is to create a presence.

Facebook for Business: 3 Steps to Establish a Presence

  1. Customize your profile picture.

    Your profile picture is an important way to create your own presence on Facebook. Your picture should be large, and eye grabbing. However, a common mistake is to make your picture eye grabbing just for the sake of making it eye grabbing.

    This might get people to take a second look at your profile picture, but not for the right reasons. Make your picture something that embodies your business, your motto, or your mission. Make it meaningful, and straight-forward.

  2. Get Facebook Likes: Add friends.

    Reach out to friends of yours to help you create a following. Also, try simple free advertising techniques like posting as your page on a larger pages wall. Make sure that larger page has something that connects it to your product or business. This can help you generate fans.

    When a person is on your page for the first time, the more fans your page has, the more legitimacy they give you right off the bat. You should immediately start trying to grow your fans.

  3. Post often on your wall.

    When using Facebook for business, interacting with your page’s fans can turn them into paying customers.

    Post questions, and comment on fans questions. Be fun, courteous, and engaging. All of these together will establish trust between you and your user and further establish your brand presence through your fan page.

When getting started, these tips can help you when using Facebook for business. After you take action on the 3 steps above, make sure you take a look at some more advanced options for Facebook marketing.

‘Till next time guys!