Workshop Wednesday: Stop Posting Status Updates at 3pm!

Dan Zarella, of http://danzarrella.com/, recently published an interesting chart of six statistics about facebook marketing.

Take a look at the chart below, because it has some pretty interesting stats. I’m seeing for my page that posting every day works quite well, and multiple times per day doesn’t seem to sway things one way or another. As always, this report isn’t market specific so test it out for youself, but it does give a good basis to go off of when you’re deciding how active your page is going to be.

I’m going to use these stats and my own tracking and add a new module to Fan Page Secrets, aimed at when and how to speak directly to your fans so you generate the most leads and new customers for your business.

Facebook Marketing Statistics

Facebook Marketing Statistics

What are your thoughts about these findings? Have you noticed more impressions, responses, likes, and comments on different days or time of the day?

For even more in depth training and faster results, check out the new modules inside Fan Page Secrets. Click the link right before this to take a look at our marketing and learn from what we do best, and learn from our biggest mistakes we have learned along the way!

70% of Brands Falling Short on Facebook

Alterian’s 8th annual survey shows some pretty scary results for businesses using social media, or not using social media. Is your brand one of the 70% that feel at-risk in this new socially connected world? What are you currently doing to actually take part in the conversion and monitor the discussion around your brand.

The discussion is happening, whether you’re taking part in it or not. I suggest you actually jump in, engage your people, and bring your company to life in their eyes. It doesn’t take much. A few comments here and there and all the sudden you’re a “company for the people.”

Take a look at the stats below and start to think about what your goals actually are. Do you want to jump into social media to purely engage your following? To generate new business? To provide insight into your company? All are valid reasons, but all require a different plan.

Don’t just jump in without thinking about or you end up in the 70%. You can start by creating your first fan page the right way.

facebook brand engagement statistics

70% of Companies Are Falling Short on Social Media

Stop Marketing with Your Facebook Personal Profile! 3 Reasons Why…

Nothing drives me more crazy than getting tons of friend requests from people I know are just trying to boost there facebook friends for purely business reasons. If this is what you’ve been taught, it’s not your fault, but you need to stop.

I promised myself the second I started hearing these strategies that I would never do it.

My facebook profile is MINE. Not my business’s. It’s for me to chat with my wife when I’m away, to post vacation pictures so my mom and dad can see them, and to keep up on what my friend’s are up to. Not only are you using a great social tool for something it’s not meant for, facebook personal profiles are FAR LESS effective at promoting and selling online.

If you are wondering what the alternative is to personal profiles, you will want to watch how to create a Facebook fan page.

My Facebook Personal Profile is…Personal!

You can only have 5,000 friends anyway, so are you just going to settle for 5,000 business contacts and that’s it? That doesn’t sound like a great plan, especially when fan pages are unlimited! It’s tedious to just go out and friend everyone sending them a personal message.

Not only that, your real friends are going to get annoyed pretty quick with all your marketing status updates. Leave everything to your fan page. Please. It’s way more effective and it lets you separate business and life…which is probably a goal you have in the first place.

So, this list comes down to these 3 simple reasons…

  1. Your facebook personal profile should be something you use to really connect with friends and family (that’s what it is designed to do)
  2. You can only have 5,000 contacts on profiles, so why limit yourself?
  3. Facebook Fan Pages give you so many more marketing resources (Custom tabs, Info Tabs, more Wall features, Applications) to really reach out to your follwers

Facebook Business Resources

If you want to really get all the inside information on how to create the perfect fan page, you should check out Fan Page Secrets. Fan Page Secrets is a marketing resource that will help you create a Facebook fan page that will quickly become your business’ top employee.

If you are interested in getting some more traffic to your fan page, click here to learn more about how you can use the Free Fan Generator to get Facebook fans.

What do You Think?

Are you sick of meaningless friend requests or trying to mix business and friendships in one place? Do you reserve your personal profile for “personal” stuff?

Workshop Wednesday: Secret to Selling Under the Radar

No one likes landing on a page and instantly being bombarded with sales pitches. Loading a page and being smacked in the face with headlines reading, “BUY THIS NOW!”, “SALE SALE SALE!!”, “LIMITED TIME ONLY!”, or any traditional “sales-pitchy” wording is the quickest way to get me off of your page faster than you can offer me a discounted discount on your discount.

This picture on the left is a perfect example of aggressive selling. Now while this type of marketing might do well in other arenas [and apparently across the pond in Britain ;-)], it is not a good tactic for Fan Page Marketing. Facebook Fan Page Marketing is about building trust, and creating a relationship between you and your customers. That trust is worth its kilobytes in gold, and you should do everything you can to gain the trust of your audience.

I keep trying to figure out if this guy wants me to buy something or fight.

So how do you leverage profit from your fan page without scaring your traffic off with language that could almost be considered hostile? By creating a custom fan page image that subtly ushers your visitors through your fan page, taking them exactly where you want them to go.

Taking a quick look at the picture on the left, this is the Fan Page image off of one of my pages. And notice that without any large, hostile text or exclamation points, our visitors are told exactly where we want them to go.  The small red text text works in combination with subtle arrows, giving viewers an answer to the question, “What do I do next?” In this case, I am sending traffic to a custom tab, which then links them into my sales funnel. No huge text, no intrusive or electrically charged wording. Just simple, subtle hints that lead our visitors to exactly where I want them to go.

Subtle visual cues can make the difference between a visitor and a customer.

So take a fresh look at your Fan Page. Are you helping your visitors navigate your page? Are your visitors taking the actions you want them to take? Make the necessary changes to improve your conversion by adding subtle visual cues and inviting language to your Fan Page image, and take control of your traffic.

Thanks for checkin’ in guys! Happy New Year, and see you all next week!

If you are looking for ways to increase your Fan Base, check out our new product; The Free Fan Generator.

Workshop Wednesday: Get More Fans with Your Email Signature

If you’re trying to get more fans to visit your facebook fan page, there’s a little plugin you need to know about if you’re using Gmail, Yahoo Mail, AOL, or any other web-based email client. It’s called WiseStamp.

How many emails do you send per day? Probably too many, like the rest of us. And how many emails have you seen with over-sized and unattractive email signatures that doing everything except get you to click on them? Well, those days are over.

WiseStamp gives the average business owner, blogger, or online marketer the chance to have an attractive and high-performing email signature that not only catches the reader’s eye but also keeps everyone up to date on the company’s latest social updates.

With WiseStamp, you can insert a quick link and/or icon to all of your social media hot-spots, embed your own rss feed, include your latest tweets, and the list goes on. Completely customize your email signature with fonts, text sizes, colors, links, images, and icons in order to create the perfect closing to every email you send out.

There’s not a better free way to get more facebook fans than going after everyone you already have a relationship with.

Having a special sale? Edit your signature with a few clicks of the mouse and let everyone know about it. Free advertising.

WiseStamp also has a great installation guide in case you get a little lost, but I doubt that’s going to happen because this plugin is super easy to use and install.

Even Outlook users should stay tuned because WiseStamp is currently working on a new release for everyone not using web-based email applications.

Go grab WiseStamp now and start connecting with your current clients and leads and start adding them to your facebook fan following.

If you’re looking for even more great ways to increase your facebook fans and start driving sales right from your fan page, you should take a look at one of our newest facebook trainings, where I guarantee your fans will skyrocket in just a few days.

Facebook Fan Page Friday: Starbucks Knows Their Stuff

Well as a big snow storm has been pounding the Northeast, I find I am in desperate need of something to warm me up. Like I said, I am covered in snow and in

desperate need of something to defrost my life. So while searching for a Fan Page for this week’s Fan Page Friday, I finally decided on everyone’s favorite (well, most people’s favorite) coffee shop on a cold winter day, Starbucks.

So welcome back to Fan Page Friday, where every week we take a look at a different Facebook Fan Page and talk over what they are doing right, what they are doing wrong, and what we can all learn from them. So let’s kick into the 2011 Edition of Fan Page Friday…

With over 19 MILLION fans, Starbucks’ fan page is yet another example of leveraging a great brand to attract an already loyal fan base. But for all of us who can’t get the attention of 19 million people quicker than your favorite barista can make a Grande Java Chip Frappacino with a double shot of espresso, topped with whipped cream, with no fudge please….there is something to learn here. Let’s get to it.

Interacting With Your Facebook Audience

One of my favorite things about Starbucks’ Facebook Fan Page is how well they interact with their fans. I want to spotlight thier photo gallery, which allows fans to upload a picture of them with their cup of Starbucks in hand. With almost 8,000 uploads, Starbucks is giving every fan an opportunity to add to the Starbucks experience. This initiative is consistent with their brand, and is a very unique way of getting their fans to come back time and time again.

Fans are thinking about this Fan Page throughout their day, how could you do it with your audience?

Not everyone out there offers a physical product, but there is still something to learn here. Find ways to interact with your audience in a unique way. Starbucks knows their market, and has made a way for every Starbucks-lover to use their iPhone (not sure I have ever seen someone in a Starbucks without an iPhone) to capture their morning coffee and interact on their Fan Page while away from their computer. So learn from Starbucks, know your market and engage them in a unique way.

Content is King

How many videos does Starbucks have on its Fan Page? The answer on January 28th, 2011 is 31. That is 31 different videos posted by Starbucks alone. They also allow for their users to post videos, which means technically they have over 90 videos in total. But the number I want to focus on is 31. Starbucks is creating opportunities for people to stay on their Fan Page. By offering great content, Starbucks has provided over 60 minutes of content for their visitors to consume. The longer a visitor stays on your page, the longer you have to win their trust. If someone who doesn’t necessarily like Starbucks that much (like myself), goes on this Fan Page and sees their favorite music artist (Anyone else really into Zac Brown right now??) performing in one of their videos, they are way more likely to click that precious “Like” button (I totally did).

So again, not sure many of us have celebrities on speed dial, but there is something to learn here for all of us. Good content is a great way to engage your audience and keep them around. Know what your market in interested in, and get content on your page that will engage them like no one else will. If you can’t make great videos, find them somewhere else. Write interesting articles. Link to good website. Link to other great Fan Pages on your “Favorites”. But fill your Fan Page with content that your market will find relevant, interesting, and engaging.

How likely are you to stick around this page with all this kickin' content??

Well that wraps it up for this week’s Fan Page Friday. Hope you all enjoyed our look at Starbucks, feel free to ask questions about what you read here or let us know if you enjoyed it! And be sure to comment below and request a review of your favorite business’s Fan Page and we will throw them into our lineup. Happy marketing everyone! Stay warm!