Workshop Wednesday: Importing your Email Contacts on Facebook Fan Page

There are many ways for you to promote your page on Facebook; one way is the “Tell your Fans” button on the Marketing Tab of your Page Manager. You can import your email contacts and invite them to your Fan Page but be careful, choose your invitations wisely because sometimes it will be considered as a Spam by others.

Here’s how you use the Email Importer;

  1. Go to your Fan Page; make sure you are logged in.
  2. Click on the Edit Page which is underneath your image.
  3. Find the MARKETING button which is on the left column and click it.
  4. Then, click on the “Tell your Fans” button, after you click it, they will give you 2 options on how to import your email contacts;
  • Upload a Contact File (Outlook and other email platforms) – Facebook will then start uploading your email contacts on the email platform you have provided.
  • Find your Web Email Contacts (Gmail, Yahoo Mail, and Hotmail) – it is the fastest and easiest way to find Fans.

Fan Page Friday: Porsche FanPage Success

Hey guys! Well here is installment #2 of Fan Page Friday, where every week we take a look at a different Facebook Fan Page and talk over what they are doing right, what they are doing wrong, and what we can all learn from them.

FanPage Friday 12/17: Porsche

Enough interactive material to keep me around for days.

Well here is name that is synonymous with high quality motor sports. I am not much of a car enthusiast, but you would pretty much have to live with a community of wolves in the middle of Saskatchewan to not recognize this high-octane brand. Porsche has leveraged its brand recognition to quickly draw over 1 million fans to its fan page. Wonder how many of them own a Porsche? I drove a Porsche once, crashed it too. Need for Speed 2 on Playstation. But before I start bragging about my video game records from 1996, lets take a look at their Facebook fan page.

Fan Page Custom Tabs Getting Results

Porsche has done an excellent job of differentiating their page from “all the rest”. Porsche is an electric brand, and their facebook fan page is no different. They have a clean look, and all their custom tabs play up to the experience that is….Porsche. My favorite being the “Welcome” tab. Take a look at all the bells and whistles they have, build your own Porsche, send a Porsche to a friend, and Porsche poll question, and it just keeps going. Their pages are interactive, cohesive, and all contribute to a very cool fan page experience. A visitor could spend hours on this page, and with all the interactive materials and extra content, any visitor remotely interested in Porsche would be crazy not to click around.

Facebook Custom Landing Pages

Impossible to resist clicking that "Like" button. What is goin' to happen?!

Porsche knows what they are doing, I’ll tell you that. Go ahead and search Porsche in the Facebook search bar and find their page. Wasn’t so hard huh? Searching “Porsche” gets you right to their page despite hundreds of copy-cat pages. And what is the landing page? Check it out.

A custom tab that is called a “Reveal Tab”. A Reveal Tab is a any page that requires a user to click “Like” before viewing any content. And Porsche has hit the ball out of the park with this one. You click “Like” and not only do you get content, but you get a chance to have your named engraved on a celebratory, limited-edition Porsche. Not a bad way to get someone to “Like” your page huh? Porsche is all about the “experience”, and they have done everything they can to offer everyone who comes to their page exactly that.

Custom Fan Page Image for Facebook

Good, not great.

Here is one small bone I have to pick with this page, their custom image. It is a good, high quality photo, but it does not evoke nearly the kind of charged response that every other picture on their entire page does. Their other pictures are wonderful, colorful shots of the car of your dreams, but their Fan Page image is just not the same. It has their logo on it, which I don’t personally recommend (but with an internationally recognized logo like theirs, tough to argue they shouldn’t use it). But looking at that picture just doesn’t grab the attention of the visitor as much as it could. Lucky for them, the rest of their page is top notch.

Fine job by Porsche. They understand their audience very well and have done well to create one hech of an “experience” for anyone who happens across their page. They have a clear call to action, and I am sure they convert visitor to fans at a very high rate. Now, hardly anyone has a brand as powerful as Porsche, but the principles are the same. Know your audience, grab their attention, and don’t let go.

Thanks for reading guys! Be sure to comment here or on our Facebook Fan Page if you want us to do a Fan Page Friday about your favorite fan page. And check back in with us at Get 10,000 Fans next week for another edition of…(dramatic music)…Fan Page Friday. Happy Holidays everyone!

Workshop Wednesday: Protecting Your Fan Page From Shutdown

How will you protect your Fan Page from being Shutdown?

I know a couple of people that had their Facebook account shutdown because they were either mass friendly people through their profile which is not something that I recommend you to do. But anyway, for just various reasons, if you built certain things in Facebook, you need to do it according to their Rules and Regulations. If you happen to break one of those rules, they will shutdown your account and you’ll never get your Fan Page back, all your fans will be gone and all the work that you did will be history. So, I am here to give you a quick and easy new tip on how to protect your Fan Page from being shutdown. All you have to do is create another ADMIN that would have a control over your Fan Page, it maybe either one of your friends, your brother or sister, your spouse. Someone that you can trust and won’t mess your stuff up.

[FLOWPLAYER=http://www.get10000fans.com/wp-content/video/blog/WW-Add-Fan-Page-Admin.mp4,600,416]

VIDEO TRANSCRIPT:

1. Go to your Fan Page, make sure you are logged in to your account.

2. Click on the EDIT PAGE which is right underneath your Image.

3. Look for MANAGE ADMINS, click on it and start typing your chosen ADMIN.

You can also do an email and type it in then submit.

So, there are 2 ways to do it, the person that you chose need to have a Facebook account and the email has to be linked up to that account, otherwise it’s not gonna work. If you send this to someone that does not have a Facebook account, I’m pretty sure it will invite them to become a member on Facebook.

4. Save all the changes that had been made.

That is pretty much it, you are all set and don’t have to worry in losing your Fan Page cause you have 2 ADMINS now. That way, if your account gets shutdown, you have someone that serves as a backup and prevents you from losing all your hard work.

If you’re looking for even faster results, check out Fan Page Secrets.

http://get10000fans.com/facebook/fan-page-guide

Introducing…(drumrooooooll)..Fan Page Friday

Typical Marketing Budget

Ever wonder how many skittles 14.2 million people could eat in an hour?

Well welcome to the first blog post of the rest of your life. Well…kinda.

Introducing, Facebook Fan Page Friday! Every Friday, we will be taking a look at different Facebook fan page and talking about its pros, cons, what they are doing right, doing wrong, all that jazz. We are really excited to be able to bring this to you guys and have a great lineup planned. While the next several weeks are all booked up, we will certainly be taking requests, so feel free to comment and request a breakdown of your favorite Fan Page.

FaceBook Fan Page Friday #1: Skittles

If you have ever tasted the rainbow and loved it, you will be stoked to know you can now taste the rainbow with 14.2 million other people via Facebook. A number which is still quickly growing everyday. Wouldn’t it be nice to have millions of dollars of marketing to help grow your fan page? (sighs) Well, for those of us without a internationally recognized brand or millions in marketing dollars, here is what we can learn from the Skittles Facebook Fan Page.

Customize Your Landing Page

Colorful, interactive, great stuff for any landing page

Check out the tabs on Skittles’ fan page. Cool right? Their custom tabs “Mob the Rainbow”, “Skittles”, and “Polls” are totally customized, interactive, and have clear calls to action. However, when you come to the fan page from the Facebook search bar or from their own website, your landing page is….the Info tab?? You mean the only tab that is not bright colored, interactive, or in any way representative of the Skittles brand? Yes, that tab.

If you spend time and resources to make custom tabs, actually even if you don’t, remember to edit your settings to have your landing page be something interactive and interesting! You literally have a split second to keep new visitors on your page, so put your best foot forward and don’t try to spark interest with your mission statement. Bring new visitors to a tab that grabs attention, and clearly gives them a call to action. Next stop, call to action…

Have A “Call to Action”

Ok, now check out the “Skittles” tab. Great work Skittles! This tab is colorful, attractive, interactive, and lets the visitor know what to do. “Friend the rainbow!” First thing you see, sweet work. Now technically, FaceBook changed their lingo a while back, and now you can no longer “friend” a fan page. FaceBook users can only “Like” a fan page, sorry Skittles. But I am sure people still get  the idea.

Skittles actual landing page?

Wait, what? THIS is their real landing page?!

But other than that, kickin’ tab. Tell your users what you want them to do! If you want “Likes”, than ask them to like your page. If you want them to get involved, tell them to get involved. Don’t let a single visitor come to your page and hear grasshoppers chirping because there is no clear “Call to Action”. Guide your users and answer the question, “What do I do now?”.

Be Interactive

Skittles does a great job of having great media available to its visitors. Tons of videos, funny commercials, and a link to their website for even more crazy stuff (I highly recommend scrolling through their home page). Once you grab their attention, keep it. Put up great media that will grab your target audience and keep them on your page as long as you can. If your target market wants to laugh, put up funny stuff. If your market wants know how to help, show them how. Be creative, know your audience, and keep their attention as long as you can.

Well that wraps it up for this week’s edition of Fan Page Friday! Check back in next Friday!