5 Tips to Increase Your Search Engine Rankings With Your Fan Page

Most businesses that are new to Facebook marketing don’t realize how effective Fan Pages can be in increasing your rankings in Google, Bing, and Yahoo. Facebook SEO is especially powerful because it only requires a few simple steps to create an effective search engine campaign using Facebook.

Because of the viral nature of Facebook, Google tends to watch these pages more closely. This results in even faster results in search engine rankings than even traditional search engine optimization strategies.

Fan Page Optimization

And some people thought the whole FaceBook thing was just a fad...

Here are the top six tips that you need to take into account when creating your Facebook marketing campaign using advertising, fan pages, personal accounts, groups, and events.

  1. Create a keyword rich Fan Page Title
  2. Descriptively fill out your “Info” tab
  3. Create a custom URL for your fan page
  4. Share or create relevant, key-word rich content that your users can share
  5. Regularly put URLs and links into your statuses/updates to engage your users

As all Facebook marketers know, targeting good keywords are gold for generating traffic for your site. And being visible to search engines, FaceBook Fan Pages are no exception to that rule.

So find a way to infuse your keywords anywhere you can, BUT remember to remain as natural as you can with your speech. The guys at Google are finding ways to stay one step ahead of marketers who just try to say a specific keyword 19,247 times on a single page and sound like total dorks in the process.

People know who is being genuine, so take the time to create content that is keyword-rich, but actually says something people care about.

Be natural, be yourself, and take the opportunity and the challenge to make your Facebook presence that much better through basic SEO!

6 Reasons Why You Should Create a Facebook Fan Page for Your Business and Yourself

There are countless personal reasons why you should create a Facebook page, from trying to develop your personal brand to establishing a connection with your long lost friend. However, for purposes of establishing your business, building a Facebook page is not only mandatory, but a business necessity. The following are the six ultimate reasons why you should create a Facebook company page:

Facebook = Viral

How would your business look if every time a customer was pleased with your products or services, all of their friends knew it? I’m guessing you’d give just about anything for that to be the case. With Facebook, it’s completely within reach. With one click of a mouse, a visitor can “like” your page, and instantly, every friend of his or hers is notified of their newly found fondness for your brand. This rule applied for any action a user may take on your fan page or group. The viral nature of Facebook provides the opportunity for explosion when it comes to visibility. We’ve already witnessed this with the new social games like Farmville. “But my page has stopped attracting fans…”

Thousands of Fans Isn’t Just Possible, It’s Easy.

When you have the right approach. Facebook users are no longer interested in you, your business, or your product. Their interested in themselves. They are on Facebook to relax, engage, and take a break. Rudely interrupting their day with a business opportunity or sales pitch won’t go over well. Engaging them, inspiring them, or solving their biggest frustration is what will attract more fans than you will know what to do with.

Build 2 Lists at Once.

This is the approach I took with my first fan page, and it paid off. Upon landing on my fan page, all new visitors were instructed to become a fan and then immediately get on my email list. I offered a great piece of free content to encourage them to take action. I was able to add 10,000 fans and 3,000 emails in a matter of weeks. This approach of building 2 lists at once is what kept my facebook business profitable and it’s why it is still on the move today. Most business with fan page either don’t realize you can insert Opt-In forms into Facebook or they don’t use email marketing to begin with. Big mistake. But that’s for another article.

Promote Products Without Promoting Your Products.

As a business owner, your first and most important goal is to make money. But if facebook users get upset when they’re pitched new products, how are you supposed to monetize your fan page? Simple. You don’t sell. You share. Facebook is about sharing great content. Photos, Videos, Blog Posts, and anything else online. If you focus on creating a loyal community by solving some of their problems for free, they will respond by inviting others to your page, spreading the word about your business, and eventually thanking you by purchasing one of your products. The biggest mistake you can get is to have a fan page wall full of buy buttons. That’s the quickest way to scare off any potential fans.

Facebook allows you to share content.

The beauty of Facebook is how fast things get spread around. If you can create a page for your business or brand that shares quality information, you will instantly have a flock of salespeople that aren’t sucking your payroll. People love free quality content even if you didn’t create it. Find a good link online? Send it out to your fans! Ask them to share and they will. Even if you’re not the author, you become the “source” of the quality information and instead of looking around your fans will come back to you again and again because you always give great stuff. Become the source. And always ask your fans to share back with you!

Finally, in Facebook you can create your own community.

Your Fan Page becomes your free membership site that’s open to anyone interested in your market. Attract enough fans that other people feel left out if they’re not active in your community. Speak to your people as your community. Use inclusive words in your status updates like create a feeling of unity and bonding with your fans.

To get a jump-start for your fan page, check out our fan page secret guide.

How To Create An Effective Facebook Fan Page That Attracts Fans Automatically

Are you wondering why your Facebook Fan Page is just sitting idle and not growing as fast as these other fan pages you see? Are you stuck under a couple hundred fans and can’t figure out why your page isn’t growing. Make these 5 changes and your fan page will start to explode.

If you are just starting out on Facebook, check out our free tutorial on how to make a Facebook page.

1.) Choose a Better Fan Page Name

Now you might not want to start completely over if your page already has a good amount of fans, but if not, you might consider creating a new page with a better name. Hey, it’s free to create a new page and takes about 5 minutes. Choose a name with some good keywords in the title. Model it like so [Business Name – Benefit Your Business Gives the Customer]. This is a really great way to establish your brand on Facebook.

2.) Change Your Boring Image!

Your Fan Page’s profile image is the first thing people see when they search for you and when they land on your page. Let your image convey what you’re all about and even use your image to tell fans what to do next. Your image can actually become your biggest fan generator.

3.) Change Your Page’s Settings

Edit your page settings and allow users to connect with each other by posting images and videos. Some pages block this feature and their page suffers because of it.

4.) Create a Custom Landing Tab

This is rule #1 if you want your Fan Page to grow. Stop sending your new users to the Wall or the Info tab! This accomplishes nothing for your business and is just a waste of good traffic. Create a landing page like you would for your site, embed that into Facebook and start using your fan page to capture leads and force people to become fans. You’ll be amazed at the results.

5.) Use Facebook’s Fan Page Insights Application

Facebook provides free analytics for your page and best of all, your fans. You can learn more about your audience in 5 minutes than Google Analytics can tell you in a lifetime.

If you want to go more in-depth with getting your business cranking on Facebook, check out a 5 or 6 minutes video we have for you on Facebook marketing with Fan Page Secrets right now.