Ever wonder how many skittles 14.2 million people could eat in an hour?
Well welcome to the first blog post of the rest of your life. Well…kinda.
Introducing, Facebook Fan Page Friday! Every Friday, we will be taking a look at different Facebook fan page and talking about its pros, cons, what they are doing right, doing wrong, all that jazz. We are really excited to be able to bring this to you guys and have a great lineup planned. While the next several weeks are all booked up, we will certainly be taking requests, so feel free to comment and request a breakdown of your favorite Fan Page.
FaceBook Fan Page Friday #1: Skittles
If you have ever tasted the rainbow and loved it, you will be stoked to know you can now taste the rainbow with 14.2 million other people via Facebook. A number which is still quickly growing everyday. Wouldn’t it be nice to have millions of dollars of marketing to help grow your fan page? (sighs) Well, for those of us without a internationally recognized brand or millions in marketing dollars, here is what we can learn from the Skittles Facebook Fan Page.
Customize Your Landing Page
Colorful, interactive, great stuff for any landing page
Check out the tabs on Skittles’ fan page. Cool right? Their custom tabs “Mob the Rainbow”, “Skittles”, and “Polls” are totally customized, interactive, and have clear calls to action. However, when you come to the fan page from the Facebook search bar or from their own website, your landing page is….the Info tab?? You mean the only tab that is not bright colored, interactive, or in any way representative of the Skittles brand? Yes, that tab.
If you spend time and resources to make custom tabs, actually even if you don’t, remember to edit your settings to have your landing page be something interactive and interesting! You literally have a split second to keep new visitors on your page, so put your best foot forward and don’t try to spark interest with your mission statement. Bring new visitors to a tab that grabs attention, and clearly gives them a call to action. Next stop, call to action…
Have A “Call to Action”
Ok, now check out the “Skittles” tab. Great work Skittles! This tab is colorful, attractive, interactive, and lets the visitor know what to do. “Friend the rainbow!” First thing you see, sweet work. Now technically, FaceBook changed their lingo a while back, and now you can no longer “friend” a fan page. FaceBook users can only “Like” a fan page, sorry Skittles. But I am sure people still get the idea.
Wait, what? THIS is their real landing page?!
But other than that, kickin’ tab. Tell your users what you want them to do! If you want “Likes”, than ask them to like your page. If you want them to get involved, tell them to get involved. Don’t let a single visitor come to your page and hear grasshoppers chirping because there is no clear “Call to Action”. Guide your users and answer the question, “What do I do now?”.
Skittles does a great job of having great media available to its visitors. Tons of videos, funny commercials, and a link to their website for even more crazy stuff (I highly recommend scrolling through their home page). Once you grab their attention, keep it. Put up great media that will grab your target audience and keep them on your page as long as you can. If your target market wants to laugh, put up funny stuff. If your market wants know how to help, show them how. Be creative, know your audience, and keep their attention as long as you can.
Well that wraps it up for this week’s edition of Fan Page Friday! Check back in next Friday!