FBML for Fan Pages: What The Heck Is Going On?

I know everyone’s wondering what is REALLY going to happen to FBML after March 11th. Will we be able to keep our tabs? Will we be able to edit them? What about iFrames?

Last week Facebook announced that it would be shifting away from the old FBML model within Facebook Pages to iFrames as part of the roll out of the new Facebook pages.

No More Adding FBML Tabs

The most important thing is…if you have already installed the static FBML application, it will continue to work. However on March 11th of this year, “you will no longer be able to create new FBML apps and pages will no longer be able to add the static FBML app”. But nothing is going to happen to your current FBML tabs, so you might want to add a few more just in case.

I know some of your “Reveal Tabs” aren’t working correctly either, and that information is still yet to come…as far as the new iFrame tabs and Reveal Tabs, it’s going to be pretty complicated for the average users that don’t have developers. It will still be possible, just more headaches involved. We’re already working on a solution on our end, and we’ll bring it to you as soon as we polish it up.

The Good News

We are working on multiple ways to bring the functionality to iFrames to you guys. We’re looking at both a Self-Study Tutorial that will teach you how to create your own iFrame tabs on your fan pages, and a solution where we do the work for you. We’d love your feedback below as to what you’d rather have.

What’s Available Now?

If you still have your own FBML tabs are want to customize them, the FBML Secret Scripts are the best solution. If you want to wait for iFrames, we’ll be rolling out that solution in the next few weeks.

What would you rather see: an iFrames tutorial so you can create and customize your own tabs, or a completely custom and hands-off solution where we do all the work for you? Comment below and let us know!

Workshop Wednesday: Stop Posting Status Updates at 3pm!

Dan Zarella, of http://danzarrella.com/, recently published an interesting chart of six statistics about facebook marketing.

Take a look at the chart below, because it has some pretty interesting stats. I’m seeing for my page that posting every day works quite well, and multiple times per day doesn’t seem to sway things one way or another. As always, this report isn’t market specific so test it out for youself, but it does give a good basis to go off of when you’re deciding how active your page is going to be.

I’m going to use these stats and my own tracking and add a new module to Fan Page Secrets, aimed at when and how to speak directly to your fans so you generate the most leads and new customers for your business.

Facebook Marketing Statistics

Facebook Marketing Statistics

What are your thoughts about these findings? Have you noticed more impressions, responses, likes, and comments on different days or time of the day?

For even more in depth training and faster results, check out the new modules inside Fan Page Secrets. Click the link right before this to take a look at our marketing and learn from what we do best, and learn from our biggest mistakes we have learned along the way!

70% of Brands Falling Short on Facebook

Alterian’s 8th annual survey shows some pretty scary results for businesses using social media, or not using social media. Is your brand one of the 70% that feel at-risk in this new socially connected world? What are you currently doing to actually take part in the conversion and monitor the discussion around your brand.

The discussion is happening, whether you’re taking part in it or not. I suggest you actually jump in, engage your people, and bring your company to life in their eyes. It doesn’t take much. A few comments here and there and all the sudden you’re a “company for the people.”

Take a look at the stats below and start to think about what your goals actually are. Do you want to jump into social media to purely engage your following? To generate new business? To provide insight into your company? All are valid reasons, but all require a different plan.

Don’t just jump in without thinking about or you end up in the 70%. You can start by creating your first fan page the right way.

facebook brand engagement statistics

70% of Companies Are Falling Short on Social Media

Stop Marketing with Your Facebook Personal Profile! 3 Reasons Why…

Nothing drives me more crazy than getting tons of friend requests from people I know are just trying to boost there facebook friends for purely business reasons. If this is what you’ve been taught, it’s not your fault, but you need to stop.

I promised myself the second I started hearing these strategies that I would never do it.

My facebook profile is MINE. Not my business’s. It’s for me to chat with my wife when I’m away, to post vacation pictures so my mom and dad can see them, and to keep up on what my friend’s are up to. Not only are you using a great social tool for something it’s not meant for, facebook personal profiles are FAR LESS effective at promoting and selling online.

If you are wondering what the alternative is to personal profiles, you will want to watch how to create a Facebook fan page.

My Facebook Personal Profile is…Personal!

You can only have 5,000 friends anyway, so are you just going to settle for 5,000 business contacts and that’s it? That doesn’t sound like a great plan, especially when fan pages are unlimited! It’s tedious to just go out and friend everyone sending them a personal message.

Not only that, your real friends are going to get annoyed pretty quick with all your marketing status updates. Leave everything to your fan page. Please. It’s way more effective and it lets you separate business and life…which is probably a goal you have in the first place.

So, this list comes down to these 3 simple reasons…

  1. Your facebook personal profile should be something you use to really connect with friends and family (that’s what it is designed to do)
  2. You can only have 5,000 contacts on profiles, so why limit yourself?
  3. Facebook Fan Pages give you so many more marketing resources (Custom tabs, Info Tabs, more Wall features, Applications) to really reach out to your follwers

Facebook Business Resources

If you want to really get all the inside information on how to create the perfect fan page, you should check out Fan Page Secrets. Fan Page Secrets is a marketing resource that will help you create a Facebook fan page that will quickly become your business’ top employee.

If you are interested in getting some more traffic to your fan page, click here to learn more about how you can use the Free Fan Generator to get Facebook fans.

What do You Think?

Are you sick of meaningless friend requests or trying to mix business and friendships in one place? Do you reserve your personal profile for “personal” stuff?

Workshop Wednesday: Secret to Selling Under the Radar

No one likes landing on a page and instantly being bombarded with sales pitches. Loading a page and being smacked in the face with headlines reading, “BUY THIS NOW!”, “SALE SALE SALE!!”, “LIMITED TIME ONLY!”, or any traditional “sales-pitchy” wording is the quickest way to get me off of your page faster than you can offer me a discounted discount on your discount.

This picture on the left is a perfect example of aggressive selling. Now while this type of marketing might do well in other arenas [and apparently across the pond in Britain ;-)], it is not a good tactic for Fan Page Marketing. Facebook Fan Page Marketing is about building trust, and creating a relationship between you and your customers. That trust is worth its kilobytes in gold, and you should do everything you can to gain the trust of your audience.

I keep trying to figure out if this guy wants me to buy something or fight.

So how do you leverage profit from your fan page without scaring your traffic off with language that could almost be considered hostile? By creating a custom fan page image that subtly ushers your visitors through your fan page, taking them exactly where you want them to go.

Taking a quick look at the picture on the left, this is the Fan Page image off of one of my pages. And notice that without any large, hostile text or exclamation points, our visitors are told exactly where we want them to go.  The small red text text works in combination with subtle arrows, giving viewers an answer to the question, “What do I do next?” In this case, I am sending traffic to a custom tab, which then links them into my sales funnel. No huge text, no intrusive or electrically charged wording. Just simple, subtle hints that lead our visitors to exactly where I want them to go.

Subtle visual cues can make the difference between a visitor and a customer.

So take a fresh look at your Fan Page. Are you helping your visitors navigate your page? Are your visitors taking the actions you want them to take? Make the necessary changes to improve your conversion by adding subtle visual cues and inviting language to your Fan Page image, and take control of your traffic.

Thanks for checkin’ in guys! Happy New Year, and see you all next week!

If you are looking for ways to increase your Fan Base, check out our new product; The Free Fan Generator.

Workshop Wednesday: Get More Fans with Your Email Signature

If you’re trying to get more fans to visit your facebook fan page, there’s a little plugin you need to know about if you’re using Gmail, Yahoo Mail, AOL, or any other web-based email client. It’s called WiseStamp.

How many emails do you send per day? Probably too many, like the rest of us. And how many emails have you seen with over-sized and unattractive email signatures that doing everything except get you to click on them? Well, those days are over.

WiseStamp gives the average business owner, blogger, or online marketer the chance to have an attractive and high-performing email signature that not only catches the reader’s eye but also keeps everyone up to date on the company’s latest social updates.

With WiseStamp, you can insert a quick link and/or icon to all of your social media hot-spots, embed your own rss feed, include your latest tweets, and the list goes on. Completely customize your email signature with fonts, text sizes, colors, links, images, and icons in order to create the perfect closing to every email you send out.

There’s not a better free way to get more facebook fans than going after everyone you already have a relationship with.

Having a special sale? Edit your signature with a few clicks of the mouse and let everyone know about it. Free advertising.

WiseStamp also has a great installation guide in case you get a little lost, but I doubt that’s going to happen because this plugin is super easy to use and install.

Even Outlook users should stay tuned because WiseStamp is currently working on a new release for everyone not using web-based email applications.

Go grab WiseStamp now and start connecting with your current clients and leads and start adding them to your facebook fan following.

If you’re looking for even more great ways to increase your facebook fans and start driving sales right from your fan page, you should take a look at one of our newest facebook trainings, where I guarantee your fans will skyrocket in just a few days.

Workshop Wednesday: Importing your Email Contacts on Facebook Fan Page

There are many ways for you to promote your page on Facebook; one way is the “Tell your Fans” button on the Marketing Tab of your Page Manager. You can import your email contacts and invite them to your Fan Page but be careful, choose your invitations wisely because sometimes it will be considered as a Spam by others.

Here’s how you use the Email Importer;

  1. Go to your Fan Page; make sure you are logged in.
  2. Click on the Edit Page which is underneath your image.
  3. Find the MARKETING button which is on the left column and click it.
  4. Then, click on the “Tell your Fans” button, after you click it, they will give you 2 options on how to import your email contacts;
  • Upload a Contact File (Outlook and other email platforms) – Facebook will then start uploading your email contacts on the email platform you have provided.
  • Find your Web Email Contacts (Gmail, Yahoo Mail, and Hotmail) – it is the fastest and easiest way to find Fans.

Fan Page Friday: Porsche FanPage Success

Hey guys! Well here is installment #2 of Fan Page Friday, where every week we take a look at a different Facebook Fan Page and talk over what they are doing right, what they are doing wrong, and what we can all learn from them.

FanPage Friday 12/17: Porsche

Enough interactive material to keep me around for days.

Well here is name that is synonymous with high quality motor sports. I am not much of a car enthusiast, but you would pretty much have to live with a community of wolves in the middle of Saskatchewan to not recognize this high-octane brand. Porsche has leveraged its brand recognition to quickly draw over 1 million fans to its fan page. Wonder how many of them own a Porsche? I drove a Porsche once, crashed it too. Need for Speed 2 on Playstation. But before I start bragging about my video game records from 1996, lets take a look at their Facebook fan page.

Fan Page Custom Tabs Getting Results

Porsche has done an excellent job of differentiating their page from “all the rest”. Porsche is an electric brand, and their facebook fan page is no different. They have a clean look, and all their custom tabs play up to the experience that is….Porsche. My favorite being the “Welcome” tab. Take a look at all the bells and whistles they have, build your own Porsche, send a Porsche to a friend, and Porsche poll question, and it just keeps going. Their pages are interactive, cohesive, and all contribute to a very cool fan page experience. A visitor could spend hours on this page, and with all the interactive materials and extra content, any visitor remotely interested in Porsche would be crazy not to click around.

Facebook Custom Landing Pages

Impossible to resist clicking that "Like" button. What is goin' to happen?!

Porsche knows what they are doing, I’ll tell you that. Go ahead and search Porsche in the Facebook search bar and find their page. Wasn’t so hard huh? Searching “Porsche” gets you right to their page despite hundreds of copy-cat pages. And what is the landing page? Check it out.

A custom tab that is called a “Reveal Tab”. A Reveal Tab is a any page that requires a user to click “Like” before viewing any content. And Porsche has hit the ball out of the park with this one. You click “Like” and not only do you get content, but you get a chance to have your named engraved on a celebratory, limited-edition Porsche. Not a bad way to get someone to “Like” your page huh? Porsche is all about the “experience”, and they have done everything they can to offer everyone who comes to their page exactly that.

Custom Fan Page Image for Facebook

Good, not great.

Here is one small bone I have to pick with this page, their custom image. It is a good, high quality photo, but it does not evoke nearly the kind of charged response that every other picture on their entire page does. Their other pictures are wonderful, colorful shots of the car of your dreams, but their Fan Page image is just not the same. It has their logo on it, which I don’t personally recommend (but with an internationally recognized logo like theirs, tough to argue they shouldn’t use it). But looking at that picture just doesn’t grab the attention of the visitor as much as it could. Lucky for them, the rest of their page is top notch.

Fine job by Porsche. They understand their audience very well and have done well to create one hech of an “experience” for anyone who happens across their page. They have a clear call to action, and I am sure they convert visitor to fans at a very high rate. Now, hardly anyone has a brand as powerful as Porsche, but the principles are the same. Know your audience, grab their attention, and don’t let go.

Thanks for reading guys! Be sure to comment here or on our Facebook Fan Page if you want us to do a Fan Page Friday about your favorite fan page. And check back in with us at Get 10,000 Fans next week for another edition of…(dramatic music)…Fan Page Friday. Happy Holidays everyone!

Workshop Wednesday: Protecting Your Fan Page From Shutdown

How will you protect your Fan Page from being Shutdown?

I know a couple of people that had their Facebook account shutdown because they were either mass friendly people through their profile which is not something that I recommend you to do. But anyway, for just various reasons, if you built certain things in Facebook, you need to do it according to their Rules and Regulations. If you happen to break one of those rules, they will shutdown your account and you’ll never get your Fan Page back, all your fans will be gone and all the work that you did will be history. So, I am here to give you a quick and easy new tip on how to protect your Fan Page from being shutdown. All you have to do is create another ADMIN that would have a control over your Fan Page, it maybe either one of your friends, your brother or sister, your spouse. Someone that you can trust and won’t mess your stuff up.

[FLOWPLAYER=http://www.get10000fans.com/wp-content/video/blog/WW-Add-Fan-Page-Admin.mp4,600,416]

VIDEO TRANSCRIPT:

1. Go to your Fan Page, make sure you are logged in to your account.

2. Click on the EDIT PAGE which is right underneath your Image.

3. Look for MANAGE ADMINS, click on it and start typing your chosen ADMIN.

You can also do an email and type it in then submit.

So, there are 2 ways to do it, the person that you chose need to have a Facebook account and the email has to be linked up to that account, otherwise it’s not gonna work. If you send this to someone that does not have a Facebook account, I’m pretty sure it will invite them to become a member on Facebook.

4. Save all the changes that had been made.

That is pretty much it, you are all set and don’t have to worry in losing your Fan Page cause you have 2 ADMINS now. That way, if your account gets shutdown, you have someone that serves as a backup and prevents you from losing all your hard work.

If you’re looking for even faster results, check out Fan Page Secrets.

http://get10000fans.com/facebook/fan-page-guide

Introducing…(drumrooooooll)..Fan Page Friday

Typical Marketing Budget

Ever wonder how many skittles 14.2 million people could eat in an hour?

Well welcome to the first blog post of the rest of your life. Well…kinda.

Introducing, Facebook Fan Page Friday! Every Friday, we will be taking a look at different Facebook fan page and talking about its pros, cons, what they are doing right, doing wrong, all that jazz. We are really excited to be able to bring this to you guys and have a great lineup planned. While the next several weeks are all booked up, we will certainly be taking requests, so feel free to comment and request a breakdown of your favorite Fan Page.

FaceBook Fan Page Friday #1: Skittles

If you have ever tasted the rainbow and loved it, you will be stoked to know you can now taste the rainbow with 14.2 million other people via Facebook. A number which is still quickly growing everyday. Wouldn’t it be nice to have millions of dollars of marketing to help grow your fan page? (sighs) Well, for those of us without a internationally recognized brand or millions in marketing dollars, here is what we can learn from the Skittles Facebook Fan Page.

Customize Your Landing Page

Colorful, interactive, great stuff for any landing page

Check out the tabs on Skittles’ fan page. Cool right? Their custom tabs “Mob the Rainbow”, “Skittles”, and “Polls” are totally customized, interactive, and have clear calls to action. However, when you come to the fan page from the Facebook search bar or from their own website, your landing page is….the Info tab?? You mean the only tab that is not bright colored, interactive, or in any way representative of the Skittles brand? Yes, that tab.

If you spend time and resources to make custom tabs, actually even if you don’t, remember to edit your settings to have your landing page be something interactive and interesting! You literally have a split second to keep new visitors on your page, so put your best foot forward and don’t try to spark interest with your mission statement. Bring new visitors to a tab that grabs attention, and clearly gives them a call to action. Next stop, call to action…

Have A “Call to Action”

Ok, now check out the “Skittles” tab. Great work Skittles! This tab is colorful, attractive, interactive, and lets the visitor know what to do. “Friend the rainbow!” First thing you see, sweet work. Now technically, FaceBook changed their lingo a while back, and now you can no longer “friend” a fan page. FaceBook users can only “Like” a fan page, sorry Skittles. But I am sure people still get  the idea.

Skittles actual landing page?

Wait, what? THIS is their real landing page?!

But other than that, kickin’ tab. Tell your users what you want them to do! If you want “Likes”, than ask them to like your page. If you want them to get involved, tell them to get involved. Don’t let a single visitor come to your page and hear grasshoppers chirping because there is no clear “Call to Action”. Guide your users and answer the question, “What do I do now?”.

Be Interactive

Skittles does a great job of having great media available to its visitors. Tons of videos, funny commercials, and a link to their website for even more crazy stuff (I highly recommend scrolling through their home page). Once you grab their attention, keep it. Put up great media that will grab your target audience and keep them on your page as long as you can. If your target market wants to laugh, put up funny stuff. If your market wants know how to help, show them how. Be creative, know your audience, and keep their attention as long as you can.

Well that wraps it up for this week’s edition of Fan Page Friday! Check back in next Friday!